10.000 beacons and counting! Having recently surpassed the milestone, we have put together a study on the data we gathered from thousands of beacons we have located in 49 cities in Turkey. Feel free to share, or to contact us if you need more information through dropping us an e-mail at hello (at) blesh (dot) com.
Majority (45%) of our deployments are in shopping malls and restaurants. Our beacons are in over 100 malls in Turkey as well as chain restaurants, airports, vending machines, banks, subway entrances and more.
We have seen the most signals coming from malls, followed by airports. 3% of our beacons are in airports but there’s where we see 15% of all signals as well as 18% of all user interactions. Cafes and malls are where the users are most engaged with the notifications sent.
Brief Info on Blesh:
Established in 2013, we currently have two offices, one in Palo Alto and one in Istanbul where our operations and business teams are located. We have introduced Google’s Physical Web beacons as the first commercial provider and is also one of the 8 providers of its recently introduced Eddystone beacon format. Blesh has the largest iBeacon network in Turkey.